Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Saturday, August 07, 2010

Interview with Susan Mulcaire Author of The Middle School Student's Guide to Ruling the World!





Not long ago I had the pleasure of visiting with Susan Mulcaire, the author of The Middle School Student's Guide to Ruling the World! I admire the work Susan has done and the action she took to improve her son's ability to succeed. Great work Susan!!

Can you give my readers a synopsis of your book?

The Middle School Student's Guide to Ruling the World! is a work habits, time management and organizational skills workbook for students in grades 6-8. Text, comics and graphics tell the stories of five "chronically disorganized" middle school students who encounter humorous, but typical situations as a result of their poor organizational skills. The reader follows along with the characters, to learn practical skills and strategies for being an organized middle school student. Some of the skills addressed are how to organize your binder, use a planner, manage a group project, use a rubric, remember your stuff every day, plan a long term project, etc.

What prompted the writing of your book, or when was the moment you said to yourself" "I don't care, I'm going to do it"

My son wasn't doing very well in 6th grade. There was no issue with his ability to learn. He was a GATE student. But, he was forgetting his homework, losing worksheets, not following directions, doing the wrong homework page, etc. I was tired of nagging him about it. One day, in the middle of the usual nag session, the look on his face told me that he wasn't being lazy or irresponsible—he just had no idea how to get organized. It occurred to me that if he didn't learn how to organize now, he could possibly underachieve for the rest of his academic life. I began looking for resources to help him. I searched far and wide, but found no age appropriate resource that dealt strictly with work habits, time management and organizational skills. At that time, I was still practicing law, and it turned out that practicing law and going to middle school are remarkably similar pursuits. So, I adapted my legal case management principles to his sixth grade work load and it worked!

How is being being a middle school student like being a lawyer?

Well, in both occupations there's a lot of information and paperwork to manage. Like attorneys, students have due dates, deadlines and directions which must be followed—to the letter. Binders must be organized a certain way, both need a reliable calendaring system, and project/case planning skills. A lawyer's work is reviewed a judge. A middle student also faces a judge: The teacher!


Did you use a traditional publisher?


Initially I sent out some inquiries, but I think the concept of using comics and middle school characters to teach organizational skills was a stretch for a traditional publisher. I received some interest, but after weighing the costs and benefits of working with a traditional publisher, I knew I'd be happier self publishing.

Who was your best support during the project?

My family. There are comics and dialogue in the book, so my three kids and their friends were always coming in and reading what I wrote that day and acting out the comics. They freely offered their opinions, of course, and would "translate" the dialogue for me so it sounded more authentic for middle school.

Has this project been fuel for other projects?

Yes. I created an Instructor's Guide with sixteen lesson plans and activities for teaching organizational skills, so the program has evolved into a full curriculum. My kids, their friends and I, recorded supplemental podcasts that bring the characters to life. I'm currently working on a sequel to The Middle School Student's Guide to Ruling the World! for learning basic study skills. I also now teach the course in the Irvine Public School's ACE program.

What has been the most rewarding part of the creation process?

It's more often a lack of organizational skills that trip up a middle school student, than a lack of traditional study skills, such as note taking and test preparation. Two major reports recently confirmed that failure at the middle level can have lasting and some times irreversible consequences, and that organizational skills are essential for academic success. It's rewarding to have written a curriculum that can help address some of these issues. The curriculum has sold all over the U.S. and even overseas. The books were recently added to the recommended book list for the Dallas Independent School District, and that acknowledgment was rewarding.


What has been the most rewarding part of the promotion process?


Meeting all sorts of interesting people! I speak at conferences, PTAs and attend exhibits. I meet teachers, parents, administrators, and after school directors. They are fun to talk to and compare notes.

Was there anything you wish you'd known about becoming an author prior to beginning the book?

That marketing is a huge part of being an author. You can always be doing something to market your product. I understand that even if an author publishes with a traditional publisher, they still have to do most of their own marketing and publicity. The education market is tough in this economy. For a small publisher, breaking into the education market is difficult because it is dominated by the big publishers. Fortunately, no other publisher has a similar product.

Was this something you could work on daily? What is your day job?

Running my company, Tween Publishing, is now a full time job. The education market is somewhat seasonal. It is busiest in the spring and summer, so I hire part time employees to help in the busy months. I also have those three kids! My oldest, the one that inspired the book, is off to college next year.

Have there been surprises?

Yes. I did not expect the program to evolve into a curriculum. I originally thought of it as kind of a handbook for disorganized tweens.

What came easy to you?

Not much, but If I had to pick one thing I would say -writing. Between the kids and other obligations, I didn't have big blocks of time to sit down and write. So I'd think and plan, and play with ideas in my head before I sat down to write anything. Usually sometime around 4 a.m. - in that twilight state between being asleep and awake, I could think about the topic I was tackling and formulate an outline. By the time I got the kids off to school and found some time to write, much of it was already in my head.

Tuesday, January 19, 2010

What Goes Into a Handbag--Meet Creator JennJohn







How did you choose your patterns for your products?

I had my husband reverse engineer a handbag he bought for me when I discovered it felt like parts I could buy at the local craft shop. I made a handbag for my sister in law with that pattern for her birthday and quickly depleted all of my Interior Design fabric samples to make several more for friends and family. Then I found a necktie messenger bag pattern on a D.I.Y. website. I loved the different colors, patterns and textures incorporated into one bag. I started massing neckties by the hundreds and was creating necktie handbags as fast as I could to fill orders. Then something strange happened...the season changed. I was left with hundreds of dark colored neckties because my customers were now interested in lighter, brighter colored bags. I sat down at the drawing table and designed a pattern that still used the shape of the neckties but could take advantage of fabrics again instead of neckties. Viola! I created the pattern that I use now. As the fashion trends have changed over the years so have my patterns for my sizes and styles. Now my large hobos are my best sellers. By popular request I am returning to the necktie bags soon... Tiedcottage will house my one-of-a-kind necktie handbags...stay tuned!a>


Beyond your lovely fabric choices and quality craftsmanship~ what do you see as making your purses special?


I build each of my color schemes for my handbags as I would design a room, house or business for one of my Interior Design clients. I utilize the principles and elements of design, (such as texture, scale, color, form, light and space), to achieve the look and feel of each of my bags. I like to think of my handbags as professionally designed spaces or rooms for on the go.

Have you always sewn?

No, not always, I was too busy painting or drawing. I learned the sewing basics at an early age by watching my mother sew small projects. I never really found a need to sew and did not develop it until later in my life. The sewing process seemed to take too long, I used to be so impatient. Can you believe I actually stapled together Christmas stockings one year instead of sewing them? Oh the horror!


I'm someone who doesn't REAllY sew, I'm enchanted by the process and admire those that do~ but I don't know if I have it in me. Though I have made many elastic waist skirts from pieces of aged curtains and vintage fabrics...and have designed my own fabric too!
I have learned that many quilters and seamstresses are artists in other ways. Do you feel that's you?

Absolutely! I love the design process the most, not the sewing. The design is the part I crave, hunting for the fabrics. Sewing it all together and selling it in the form of handbags is really a cover to fund my fabric addiction. When friends and family found out about my sewing ambitions I was plagued with alterations, outfit and drapery making requests. I politely tell people I sew very well in straight lines, that's it. That is truly all I have in me for the sewing process, straight lines for handbags.


Are you able to sew each day?


For the last year I have. I have to, my business demands it. (congratulations!! woo hoo!)

When is your magic hour to create?

It has taken several years for me to admit this to such a large forum, but I am a recovering night owl. I really love the serenity the night time provides. Not too mention, it is almost impossible to completely recover from the schedule of several years or bartending...

Did you grow up around creative parents?

I have very creative parents. My mom made me "over the top" birthday cakes every year. Her cakes were better than the presents I would receive. She was always crafting Christmas ornaments, bedroom decorations and toys for me too. She was the one that taught me the value of a one of a kind handmade creation and making something out of nothing. I don't think she ever had the luxury of buying new pieces and parts, they were always found or donated. I remember my dad making pretzels, wine, seashell mirrors and leather flipflops and belts all within a years time. He was the one who taught me one creative outlet is NEVER enough.


Personally, I find it difficult to place a lot of my own artwork around me. I have a few pieces up but not many. And I have loads of stationery around ( I don't seem to list within my own shop) But, I rarely use it. When I do...I feel like I have stumbled upon a real treat! (yeah I'm a nerd) How many of your own purses do you have?

That's a great question...not as many as you would think. My personal handbags do not stay mine for long...my family has a way of confiscating them from me, which is fine because that gives me the chance to advertise another color scheme. I have also had people literally buy the bag off my back! On several occasions I was left with a brown paper bag full of my belongings. True story! Otherwise I am surrounded by several of my other creations, paintings, furniture, draperies, lamps, recovered chairs and sofa makeovers, seashell mirrors, and other colorful random repurposed and redesigned items.

Do you have a favorite color combination right now?

I can't say I have a favorite color combination at any moment, because I love ALL colors! I can't just pick one. It is more about the fabric combinations for me. For instance, I am gearing up for a "Worldwide Tour" with my handbags and I am collecting fabrics from all around the world. I am in love with fabric from India! I have always been enamored by crewel embroidery, the texture, patterns and colors are fantastic! I used to cross stitch and really appreciate the amount of devotion each piece takes. So I am really excited about the opportunity to use these foreign fabrics in concert with staples like linen and denim to create some gorgeous one-of-a-kind handbags.

Are you seeking the next fashion trends for inspiration?

I watch the trends for size more than anything. Size does matter, lol! I was right on track with the "colors of the season" for some time and they were never the big sellers. Ultimately people buy what they love regardless of what the magazines tell us to..my fabric shopping trips are no different, I buy what I love. I just cross my fingers everyone else loves them too.

I would like to take this time to share Jenn's links~ please take time to get to know her!

Jenn's Etsy shop, , Jenn's blog and Jenn's website . I am concentrating on my Etsy shop more than my other sites...they have a much bigger advertising budget than me :)


What are a few of your favorite online stops during the day or week?


I can not live without: Craftcult
It is a great tool for anyone who sells on Etsy.

And another Etsy related favorite: Craftopolis

It is all about the great Treasury Lists on Etsy. Making Treasury Lists is newest passion, it is a great way to showcase other artists on Etsy while exercising my graphic design muscles.


Jenn, let's talk about the names of unique names chosen for your handbags!


People always ask about the names of my handbags...I started bartending again part time after staying home with my newborn daughter for six months exclusively. I felt the need to communicate with adults and loved the opportunity to make money while doing so. It was about that time that my handbags really started to gain attention. I was getting requests for catalogs and websites and just MORE! So that is when I really put all my efforts into a "made to order" operation. I complied several color schemes and referred to them as "tans," "browns," "greens," etc. I got really confusing, really fast! I was lamenting over it one night while the bar was slow, I was watching a electrician put in our new fabulous drop pendant lights over the bar counter. I will never forget when the narrow spotlight from the pendants magically illuminated an Apple Martini I had just made a customer. That was my "A HA!" moment! How beautiful the green from the drink was against the dark granite surface, it was sparkling and glowong just like a green sequin fabric I used in a bag...APPLE MARTINI! That's it! I'll name my bags after drinks! My bar customers loved it of course, they were my biggest fans! It was so easy from there to give all my color schemes names, Cosmopolitan for the "pinks," White Russian for the "tans" and the rest just followed. I know hundreds of drink recipes and there will always be hundreds or thousands more to choose from.

Jenn, can you tell me: what would you be doing if you weren't sewing and selling handbags?

Besides returning to Interior Design, I really would love to make custom cakes. There has been an overwhelming popularity for cake making in the last couple of years and I hate to be so unoriginal, but I have always been surrounded by great cakes! Cake making is another passion of mine. I have brought tears to peoples eyes with some of my custom cake creations for their special day. I know my husband's engineering mind teamed up with my design skills and pastry know how could create a fantastic business using fondant and icing!

Above you'll find a few of my favorites, I did not realize that they are each Jenn's pleated bag design! But, I love them and here are the links to them shown from top to bottom.

MOCHABERRY LATTE / large pleated hobo

GREEN ICED TEA / small pleated hobo

GIRLIE MARTINI / small pleated hobo


Jenn~ thank you for taking time to share yourself with my readers!
Thank you Mindy for your interest in jennjohn!
 
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